APCO Worldwide: Review by Marc Pickren
A Review of APCO Worldwide by Marc Pickren
Every once in a while an Advertising and Communications Agency begins to emerge from the crowd.Â This often happens when advertisers are in need of thoughtful leadership to deal with challenges of all types.Â Some of the challenges of the past five years have come at the hands of public policy, economic decline or technological evolution.Â It seems that we are in a period now where these challenges have all come at once.Â From what I understand, APCO Worldwide (http://apcoworldwide.com/index.aspx) is a a communications agency that is leading their clients through this change.Â They don’t “innovate” or “create” just for creative sake.Â They create communication programs that help both the advertiser and the intended consumer of the communications to not just understand complexity but to utilize changes in improving their personal and business lives.Â The founder Margery Kraus is an icon within the marketing, advertising and communications space and has been honored with many awards from her peers.Â I believe her professionalism permeates the agency and creates opportunities for building trust between clients that then permeates to the consumer.Â As one of the Fastest Growing Agencies, I would expect that we will continue to see great things from this company and from Margery Kraus.Â It is my hope that they remain independent and continue to provide leadership in a field that is often times dominated by less than inspired work and people.
Attention Interns.Â If you are looking for a great place to start your career.Â I would strongly suggest connecting with Apco Worldwide Washington D.C.
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